Concept for a book about the commercial television in Italy, between the '70 and '90.
Free from the rigor of the public broadcasting, commercial television immediately proposed easy-to-read programs. Due to the controversial presence of porn stars, wizards, cartons, and auctions of the most unpredictable objects, a new kind of comedy was born, casting characters that became the most popular in Italy.
This publication is a trip down memory lane for the nostalgic reader and an interesting overview of the social phenomenon in the Italian mass media history.
