Bellissima is a social project for women in need of assistance in Wuppertal (Germany), that collaborates with other non-profit organizations. The aim is to help women to build up a new conscience of themselves and self-esteem, increasing the chances in re-entering the job market.
Bellissima is creating a wide network of local hairdressers, beauty salons and shops that will provide services at reduced, fair prices to the eligible people.
The communication concept is focused on body positivity, self acceptance and beauty, this seen not as a pure hedonistic need but as a way to improve self confidence and women empowerment.
The communication concept starts from the logo's first two letters. On their own these work as icons, with the motto "BE". They are not only visually highly recognizable, but also the focus on the campaign. We suggest these women to take a little time for themselves, in order to feel happier and more positive.
Personalized Facebook and Instagram post templates. It allows the team to generate easily posts by updating images and texts. The motto "BE" is used as a visual abbreviation for the social icons.
